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Fashion/Lux Broaden Their Horizons; Thought-Starter For The Under Armour Offsite; Foot Locker Heading South; Puma Getting Freaky
4 min read @ 900 words
Sep 5, 2024
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Roger Stevens
2
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Fashion/Lux Broaden Their Horizons; Thought-Starter For The Under Armour Offsite; Foot Locker Heading South; Puma Getting Freaky
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1
August 2024
Olympic Marathon Brand Bingo; On Delivers Double-D's for Q2
4 min read @ 1,000 words
Aug 19, 2024
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Roger Stevens
5
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Olympic Marathon Brand Bingo; On Delivers Double-D's for Q2
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Adidas Q2 Surprise; More Double-Digits From Hoka-Ugg
4 min read @ 950 words
Aug 7, 2024
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Roger Stevens
1
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Adidas Q2 Surprise; More Double-Digits From Hoka-Ugg
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David vs Goliath in Paris; ON's PR Gold Medal; Phil Knight Speaks
5 min read @ 1200 words
Aug 1, 2024
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Roger Stevens
4
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David vs Goliath in Paris; ON's PR Gold Medal; Phil Knight Speaks
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July 2024
Running and the F-Word; A Late Look at Olympic Trials; Brand Refresh on the Podium
3 min read @ 650 words
Jul 15, 2024
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Roger Stevens
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Running and the F-Word; A Late Look at Olympic Trials; Brand Refresh on the Podium
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March 2024
Lunch With Phil & Junior; Nike Deja Vu & 'Green Shoots' of Progress
5 min read @ 1450 words
Mar 29, 2024
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Roger Stevens
1
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Lunch With Phil & Junior; Nike Deja Vu & 'Green Shoots' of Progress
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Fearless Not Reckless, How To Become An Icon, Birkenstock Strategy & Results
5 min read @ 1450 words
Mar 5, 2024
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Roger Stevens
2
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Fearless Not Reckless, How To Become An Icon, Birkenstock Strategy & Results
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February 2024
"Meh" IPO For Amer Sports, Hoka-Ugg Strategic Kung Fu, Legacy Brand Struggles
5 min read @ 1400 words
Feb 7, 2024
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Roger Stevens
3
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"Meh" IPO For Amer Sports, Hoka-Ugg Strategic Kung Fu, Legacy Brand Struggles
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January 2024
LV Goes Back to the Land, Algorithmic Culture Killers, Resale Giants Recap 2023
4 min read @ 990 words
Jan 23, 2024
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Roger Stevens
1
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LV Goes Back to the Land, Algorithmic Culture Killers, Resale Giants Recap 2023
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Salomon-Arc'teryx Playbook and IPO
4 min read @ 1001 words
Jan 12, 2024
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Roger Stevens
1
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Salomon-Arc'teryx Playbook and IPO
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Sneaker Palate Cleanse, Vans Post-Mortem, Teen Social Media Use in 2023
4.5 min read @ 1058 words
Jan 5, 2024
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Roger Stevens
1
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Sneaker Palate Cleanse, Vans Post-Mortem, Teen Social Media Use in 2023
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December 2023
2024 Trend Lottery, Adidas Pulse, Pharrell Vuitton, Burnout, Gen-Z In The Passing Lane
3 min read @ 840 words
Dec 20, 2023
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Roger Stevens
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2024 Trend Lottery, Adidas Pulse, Pharrell Vuitton, Burnout, Gen-Z In The Passing Lane
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